Honor shines bright during festivities and sets an example of ethical business ideology

Young and dynamic smartphone brand Honor, who stands For The Brave, has once again showed that it practices what it preaches. When most of the smartphone brands operating in India decided on a price hike citing the excuse of Indian Rupee’s falling status against the USD, Honor stood their ground and did not hike a single penny on any of their product!

Xiaomi, who often takes pride in being a major player in India, even shamelessly covered their unethical act by presenting a veil of honesty which is of no use at all. Check out the tweet from their India MD, Manu Kumar Jain: 

But Mr. Jain, we don’t need an excuse for the price hike; you can justify any action by offering a random excuse. What’s more important is your intent and we got it! If you look at the bottom of the tweet, you will notice that this was on November 10^th. Now let’s see how your good deeds pays you dividends. Honor didn’t opt for price hike in India and on the very next day in China (11^th November), on Single’s Day sale, Honor became the No.1 brand on both JD.com and Tmall.com, two of the country’s leading e-commerce platforms!

Drawing reference to the dateline again, Xiaomi went for the price hike right after the Diwali sale. They have definitely sold a good amount of products but that doesn’t mean that they try to recover the discount amount with such a gimmick. Honor also sold over a million devices during Diwali which recorded a stunning 300% YoY growth as compared to 2017. Honor 9N became a star product on Flipkart and Honor 8X was the best seller in 12K-15K category on Amazon India. But despite such massive customer response, Honor chose against milking more out of the situation. Their prices are the same and I am sure they are not going to hike them even by a dime.

Everyone makes money but what differentiates you is the fact the how much humane you are in your business endeavours. Honor knows this and it’s clear they follow it!