Xiaomi India trying to cover for price hike under the veil of honesty

This is an India specific story but I believe all of us around the world should give it a read as Xiaomi goes bonkers to sell themselves as a global brand. Yes, they have global reach and that is why we did not expect such a stunt from them. Now let’s throw light to the issue under question with a little backdrop to India’s current economic condition.

It is not hidden from anyone that India is not having a smooth sailing when it comes to its standing in the global currency battle. The Indian Rupee is constantly seeing a dip as against the USD, the stock market on a bumpy ride and all those jazz. But these things are quite normal for a country of India’s magnitude and population. Yet some business organisations make a big deal out of it and see these times as an opportunity to milk in more moolah. Unethical it may sound but that is the truth. Now let’s come to the point of Xiaomi joining that wagon of opportunistic business organisations.

Xiaomi has been trying hard to show their ‘Indian connect’ with the help of many antics, one of which is appointing an Indian face as the mouthpiece of their India business. But what is the use of such gimmicks when you don’t really care about your own customers? Following is the tweet from Xiaomi India’s Managing Director Manu Kumar Jain. I believe many of you have already seen it.

As you can see, they have conveniently hiked the price of some of their products under the veil of Indian Rupee’s falling status against USD. What’s worse, they have tried to project themselves as an honest player by coming out in public with the reason behind the price hike. See, honesty is one thing but this is the type of honesty which has no relevance whatsoever. More so when there are brands, that too international brands, who have not at all raised their prices with the excuse of INR’s falling status.

Honor is one such brand who despite being an international name have decided not to milk this condition. Their products are well received and as a matter of fact, are superior to Xiaomi’s when it comes to design and innovation. But they have not hiked a single penny on any of their products. Now, this is called being sensitive towards the natives! I believe Xiaomi has a lot to learn from Honor when it comes to being empathetic and supportive towards the locals.