Honor Play sold out in 5 minutes just after its launch!

I have been following Honor’s journey in India for some time now and trust me, they have been a revelation when it comes to brand building. Unlike other smartphone brands that are high on noise and buzz, Honor works in silence and lets the outcome do the talking. The youth oriented brand has made a mark in India’s smartphone arena by becoming the country’s fastest growing smartphone brand. The immense success of Honor 9i, Honor 7X and Honor 9 Lite established Honor as a name to reckon with.

In the past few months, Honor has strengthened its repertoire by adding more phones like Honor 10, Honor 7A, Honor 7C and Honor 9N. All these phones are doing good and garnering positive reviews. The last to join the Honor wagon, Honor Play is already making ripples by going out of stock on the day it was launched!

I was following the launch event which started at 11.45AM on 6^th August and ended at 12.30PM. The online sale on Amazon started on the same day from 4PM. So within 3.30 hours of its launch, Honor Play was on sale and guess what it sold out in minutes!

This is remarkable in many ways. Previous Honor phones have also achieved the sold-out-within-minutes feat but their sale days were usually a few days later the launch day. But in case of Honor Play, the sale was on the same day and yet the phone sold out. Usually people prefer to buy a phone after reading critics and media review but it seems that Honor has won the trust of Indian customers with sustained quality. That’s the only reason Honor Play sold out on the first day itself!